When 120Water approached us to take on their site’s redesign, I was ecstatic. A few years back, my team and I worked with them to launch their original website, so I was excited to go back and redesign it. Their team had pivoted their business from B2C to B2B, and their site no longer worked with their new business strategy. I worked to overhaul the website, reorganize their content, and elevate their brand from start-up to experienced and professional.