When Indy Chamber came to our team with this idea, we immediately fell in love with the idea. After several rounds of mind mapping, brainstorming, and prototyping, I presented a preliminary prototype to a group of Indy business owners and influences. After gathering valuable feedback, we were able to verify most of our assumptions. From there, we worked on building a friendly and approachable visual brand system. We didn’t want the resource to feel too stiff since this is a tool that is meant to be used by new business owners and seasoned business owners alike. This project is currently in development, and we hope to launch it later this summer (2020).